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The platform launched last Thursday to almost everyone's surprise. Approved vendors had been receiving reminder emails from Amazon for the previous couple of weeks - telling us how to operate our stores and to ensure we had our profiles and listings uploaded, but with no firm launch date.
Amazon uses slightly different criteria for its handmade sellers, which will surely be welcome news to many Etsy sellers, some of whom are disillusioned with Etsy's continued push towards allowing 'handmade' sellers to outsource their manufacturing processes. Whilst I love that Etsy are thinking towards how to support smaller sellers in their quest to become larger sellers, they do seem to have lost their way in what and who made them quite such a roaring success. Many also complain about the sheer numbers of manufactured (outside the approved Etsy channels) and trademark infringing listings on the site - something not yet seen on the Amazon site, although, undoubtedly, without 'constant vigilance' (in the words of 'Mad Eye Moody') this will likely become a problem there too in time.
The best thing about it? The platform only launched on Thursday and I've already had a sale!
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| Sold! |
So far here is my take so far on the Amazon platform -
1 - The stats don't update in real time like Etsy's. They are also more complicated. Much more complicated. They run a day behind, which, isn't bad if you're used to Google Analytics, but, when you're used to Etsy's real time updates, it's a little frustrating for us eager beavers that want to see how many views we're getting and from where. They also don't seem to show where the traffic originated. So, if you're using both Pinterest and Twitter to advertise your products, you don't know which one is effective.
2 - The listing process is a 4 page one as opposed to a 1 page one, as Etsy's is. This is not too much of a problem, since once you've got the hang of it, it's reasonably easy, but, it does take longer.
3 - Once you've uploaded a product listing it can take 15 minutes or more to actually appear on the site.
4 - You cannot batch upload product pictures. They need to be done one at a time. Not a huge deal, it just adds to the time it takes to add a product.
5 - Edit - There is now a copy listing function! Woohoo! Great to hear that Amazon listens to its users! There is no way to 'copy' a listing. So, if you are listing similar products and just want to change out dimensions or photos, you cannot do it. You can copy and paste descriptions, but you can't just copy a listing and change the few things you want to.
6 - The fees are higher - 12% vs 3.5%. Although, right now, there are no listing fees, unlike Etsy, where you pay to list and renew every few months. The fees also apply to shipping charges on Amazon. But - when you consider that wholesale arrangements can include discounts anywhere between 30 and 50%, 12% is a bargain.
7 - The traffic is higher. With zero promotion, you will get traffic on the Amazon platform. I currently get about the same traffic for 13 items on Amazon as I do on Etsy, where I feel like my life revolves around tweeting, pinning and making treasuries.
8 - The shipping process is easy - the same kind of process as Etsy. Just know your weights and your package dimensions.
Overall - I am excited for the opportunities that being on the Amazon Handmade platform brings. It will enable small handcrafted businesses like myself to reach customers who, for whatever reason, don't shop, or don't want to shop at Etsy.
I would love to hear your thoughts on Handmade at Amazon! Do you like it as a seller? Would you shop there as a customer?
