Dragon Glass - Now on Handmade at Amazon!

At long last, the much-anticipated handmade platform offered by Amazon has launched and Dragon Glass is very excited to be part of something so new!

Want to check out my Amazon store? Click here!

The platform launched last Thursday to almost everyone's surprise. Approved vendors had been receiving reminder emails from Amazon for the previous couple of weeks - telling us how to operate our stores and to ensure we had our profiles and listings uploaded, but with no firm launch date.

Amazon uses slightly different criteria for its handmade sellers, which will surely be welcome news to many Etsy sellers, some of whom are disillusioned with Etsy's continued push towards allowing 'handmade' sellers to outsource their manufacturing processes. Whilst I love that Etsy are thinking towards how to support smaller sellers in their quest to become larger sellers, they do seem to have lost their way in what and who made them quite such a roaring success. Many also complain about the sheer numbers of manufactured (outside the approved Etsy channels) and trademark infringing listings on the site - something not yet seen on the Amazon site, although, undoubtedly, without 'constant vigilance' (in the words of 'Mad Eye Moody') this will likely become a problem there too in time.

The best thing about it? The platform only launched on Thursday and I've already had a sale!

Sold!

So far here is my take so far on the Amazon platform -

1 - The stats don't update in real time like Etsy's. They are also more complicated. Much more complicated. They run a day behind, which, isn't bad if you're used to Google Analytics, but, when you're used to Etsy's real time updates, it's a little frustrating for us eager beavers that want to see how many views we're getting and from where. They also don't seem to show where the traffic originated. So, if you're using both Pinterest and Twitter to advertise your products, you don't know which one is effective.

2 - The listing process is a 4 page one as opposed to a 1 page one, as Etsy's is. This is not too much of a problem, since once you've got the hang of it, it's reasonably easy, but, it does take longer.

3 - Once you've uploaded a product listing it can take 15 minutes or more to actually appear on the site.

4 - You cannot batch upload product pictures. They need to be done one at a time. Not a huge deal, it just adds to the time it takes to add a product.

5 - Edit - There is now a copy listing function! Woohoo! Great to hear that Amazon listens to its users! There is no way to 'copy' a listing. So, if you are listing similar products and just want to change out dimensions or photos, you cannot do it. You can copy and paste descriptions, but you can't just copy a listing and change the few things you want to.

6 - The fees are higher - 12% vs 3.5%. Although, right now, there are no listing fees, unlike Etsy, where you pay to list and renew every few months. The fees also apply to shipping charges on Amazon. But - when you consider that wholesale arrangements can include discounts anywhere between 30 and 50%, 12% is a bargain.

7 - The traffic is higher. With zero promotion, you will get traffic on the Amazon platform. I currently get about the same traffic for 13 items on Amazon as I do on Etsy, where I feel like my life revolves around tweeting, pinning and making treasuries.

8 - The shipping process is easy - the same kind of process as Etsy. Just know your weights and your package dimensions.



Overall - I am excited for the opportunities that being on the Amazon Handmade platform brings. It will enable small handcrafted businesses like myself to reach customers who, for whatever reason, don't shop, or don't want to shop at Etsy.

I would love to hear your thoughts on Handmade at Amazon! Do you like it as a seller? Would you shop there as a customer?

Hollywood, Here I Come!

I have always loved the annual Hollywood awards season. I love watching the red carpets - all that glamour! Just fabulous. It's so much fun to see what the top movie and TV stars are wearing, what will be trends and what, um, may not... This weekend brings the Primetime Emmys.

A big part of the awards season revolves around fashion - so many top media professionals are there, from mainstream outlets to the coolest fashion bloggers - they all turn out in force. An important piece of the awards process are the gift lounges. They attract both stars and press and are an amazing opportunity for businesses to show off their products. The Artisan Group works in conjunction with GBK Productions - exclusive, invitation-only lounges for celebrities and press during the awards events.

This year I get to be a little part of the process. I have been with The Artisan Group for a little while now. It offers handcrafted businesses the opportunity to gift their unique products for use on various TV shows, to celebrities, to charity and to movie costume departments. It also offers the opportunity to gift products for press and celebrity swag bags that form part of the annual Hollywood awards season collection of events.

So - I'm sure you're thinking "who wouldn't love to get free stuff - how is this a good deal?". Well, here's the deal - for a small business, it's financially cost prohibitive for this kind of exposure.
There are several gifting groups out there - but, when you look into them, they're absurdly expensive - thousands of dollars for an entry-level gifting opportunity. That's where The Artisan Group (TAG) are different. They offer the opportunities to participate in events from just $50, which is much cheaper than even print adverts and actually gets your business in front of a great group of industry professionals. I am so excited for the opportunity it grants.
Not only that, but, GBK Lounges are top-notch. What a great partnership!

So, I actually get to say -

Dragon Glass is participating in an exclusive celebrity Gift Lounge event, hosted by GBK Productions in Beverly Hills, California, leading up to the Primetime Emmy Awards telecast!

How amazing is that?!!

I opted for a small press gifting option for this event - where I send 10 items for distribution amongst media attendees to the gift lounge. I chose my dichroic studs - they are some of my biggest sellers and are always popular at the events I attend. They fit a variety of ages and add just a little bit of sparkle without being overwhelming. They are perfect for day wear, from running errands to being in the office, but they easily transition to night, offering a touch of glamour for all manner of events.
I hope they're a big hit!

Want to hear more about this event? Please see the official press release.

Want to see the gifting guide produced by TAG for this event? Right here!

* Dragon Glass is not in any way affiliated with The Primetime Emmy Awards, or The Academy of Television Arts & Sciences.

Coming Soon!

As a native Brit living in the US, I take advantage of the very long American summer school holiday and head back across the pond for a little time with family and friends.

This time is always wonderful, but it’s also a great opportunity to both take a break and to allow the creative juices to flow.

The UK seems to get fashion trends ahead of the US and it’s always lovely to see what the colours of the upcoming season are going to be. I’ve noticed lots of ochre and camel so far this year and it’s always good to have complimentary pieces in stock.

I also have a bunch of larger events this fall, which I’m super excited about, but it means I have a lot of work to do in order to have sufficient variety and stock levels, in addition to my Etsy-listed items.

One of my events has specifically asked for me to bring additional stained glass pieces in order to add this as an offering to their fair and I have some great ideas for small wall hanging pieces. I’m excited to get started on these and it will give me an opportunity to try out my glass saw that I bought a while ago and am yet to use. As I work on them, they’ll be posted to Instagram.

I’ve created a selection of small pendant necklaces. Sometimes a larger pendant might not work with a neckline and in this case, a smaller one works perfectly – giving just the right amount of sparkle to an outfit.

I also want to expand my offerings beyond pendant necklaces and the couple of chainmaille necklaces with glass accents that I have done to date. My sister particularly always has lovely layered necklaces, so I am going to try and create some that incorporate some glass pieces. I also love natural beads and this seems a great opportunity to create unique longer pieces and diversify from pendants.

I’ve had great feedback about the little heart keyrings I started making this spring, so these will also feature in the fall and winter selections available. I’ve also made a new little display just for them!

Also available this fall, which weren’t last, are an expanded selection of earrings with sterling silver findings. My dichroic studs in particular have sold very well with sterling silver posts and I want to be able to offer these in person at my events.

As always, my in person events are a great opportunity to connect with some of the local customers I’ve met in the past few years and show the new items in person. Dichroic glass is one of those materials that is very difficult to photograph well and although I feel I’ve made great strides in this, I still regularly get feedback and reviews that the items look so much nicer in person versus in a photograph. This of course is great for a customer, when their purchase is even better than they thought, but, it’s lovely to be able to show the full lovely, sparkliness in all its glory in person!

How to Clean Sterling Silver Jewelry

Whilst taking photos of my pendants, I use a sterling silver necklace, to show how it looks on a chain, as it would be worn. I just went to take some pics of new items ready to list when I noticed that my sterling necklace has developed some tarnish.

Is it gold or silver?! Or brass :(

Few people know this, but, I used to be an electrochemist. I even got a PhD in electrochemistry, back in the days before my son became my priority.

Ah! Those were the days!

Anyway, did you know that you can clean sterling jewelry at home, really quickly, really easily? It involves an electrochemical process.

When silver 'tarnishes', what's actually happening is that the surface of the silver is having a chemical reaction with the air. Here is the equation for it, because, I can't resist a 'little' bit of science.

2 Ag_(s) + H₂S_(g) → Ag₂S_(s) + H_2(g)

Anyway, back to the matter at hand. How do you clean it and get rid of that black coating?
It involves a few very simple items, all of which you have in your home, right now, I'm betting.

You will need:

A piece of aluminium foil. (you'll have to excuse my British spelling, I can't bring myself to spell it the American way).
Table salt.
Baking soda.
A tray. (perfect use for a leftover PF Chang's takeout container!)
Boiling water.
A tarnished piece of silver jewelry.

Lay the foil in the tray and add a shake of baking soda and a shake of salt. Not a light sprinkling, a little more, as if you were flouring a board.

Add the boiling water. The baking soda and salt will 'fizz' a little.

Hard to see, but there are bubbles where the substances are fizzing on the left

Then, add your silver item

Working its magic

Bubbles will form around the tarnished area. You might also smell 'rotten eggs' - that's the hydrogen sulphide gas coming off.

Give a few minutes, then, voila! Dry your item which should be pretty and sparkling again!

Tarnish free necklace!

 Super easy, agreed? You will never need to buy expensive silver cleaners again!

Why I Love Dichroic Glass

Dichroic glass is amazing stuff. It was originally used in space applications, then someone discovered it made gorgeous jewelry...

Here is an unfired piece to show you exactly what happens with it when you change the lighting and angle viewed from.

I love it - you never quite know what you're going to get and even when you fire it and it doesn't turn out the way you expect, the result is often even better...

Direct Sales

Who hasn't received an invite to a direct sales party hosted by a friend and made up some excuse to not go? Yep, guilty. I have struggled with this in the past - the pressure to buy something that you don't need, or may be too expensive, or, you just aren't interested. Then factor in the "I want to support my friend but I don't want to buy anything" conflict.
As a crafter, many fairs I've been to and sold at have had a ton of direct sales, which, personally, I don't want to see at a craft fair. I go to see handmade, unique items, not mass-produced stuff.
As a handmade seller, I hate seeing some of these, not so much your Silpada-types (which are actually pretty cute), but more the Paparazzi ones. They're so hard to compete with. It's a case of "Come buy my enormous necklace for $5", vs my handmade earrings which start at $10. :(

But, I have come to learn, some of them are awesome. Does this mean I am likely to start selling any of these? Well, no, I've got enough on my hands with my glass work, but, I am a fan of some in particular.

Reasons I love some of these companies -

Women, particularly those with children in the US struggle on several levels to maintain any kind of career. Childcare provision is incredibly expensive, and with very long (too long) summer holidays and Christmas holidays, paying for that unless you are earning over $50,000 a year barely seems worth it. Then, factor in those that actually want to stay home with their children for at least some of the time and would prefer to work part-time - only part-time work availability is utter rubbish at best.
These companies can be a great opportunity for some of those women to both get out and meet people, make some money for themselves and their families and build something they can call their own. For military families, it can be a great idea, especially with the options for online shopping through a consultant that some of these companies now have - so, when you move, your friends can still order from you.

Anyway, here are some of my personal faves, and the best part is, I've linked my consultants to them, so, if you don't know anyone that sells these products, then you can try them via these guys!

Rodan and Fields
You know the two dermatologists who developed "Proactive"? Well, they sold off that enterprise and now have their own signature line, developed specifically for adults and their own particular skin challenges. They have solutions for aging, redness, sun damage and acne. I decided to give them a go after having been a Clinique and Estee Lauder customer for YEARS and honestly, being a little underwhelmed at the results I was getting. Whilst my skin is very sensitive to what I eat (who gets breakouts from a corn allergy - I do), it is not where I wanted it to be, nor were my current products providing that, so, I figured I would change things up. Rodan and Fields is not cheap. The products cost a similar amount to other premium brands, but, here's just one thing I like - I would rather put some profit into my friend's pocket than into the owners and shareholders of Macy's. So far I am noticing definite improvements in the evenness of my skin tone and in the appearance of fine lines. More importantly - I haven't seen ANY bad things, which is often a barrier to trying new products for me.
If you'd like to give them a go, contact Melissa via her page!

Pampered Chef
I LOVE a Pampered Chef party. I remember a friend of mine being gobsmacked when I agreed to come along to one with her many years ago. I do actually enjoy cooking and I love gadgets. So, combine cooking with gadgets that actually work and are great quality and you have Pampered Chef. The parties often have food, because what better way to show off cooking products and there is something for everyone at all price points. Love their stuff.
Anyway, if you want to browse Pampered Chef stuff for yourself, take a look at my friend Trish's website or FB page. You can even order directly from her.

Young Living
I am a recent (2 years) fan of essential oils. I love the way you can diffuse them as a much more natural air freshener than the nasty chemicals you buy in an aerosol, but even more, I love that you can actually use them therapeutically. I am a huge fan of "Thieves" blend, which is a staple in our house when there are colds going around. I am also a fan of anything containing Vetiver for attention issues. Both my son and I use them and there are also scientific studies that show effectiveness of Vetiver for ADHD. Got a headache? Peppermint essential oil will get rid of it 10 times quicker than a Tylenol and it's MUCH better for your liver. I like to add blends to my bath, it's the most relaxing 30 mins (or 90 if I take a book and no-one else is draining the hot water) you will have.
I like Young Living products because their quality is good and their blends are great. I do have a friend who is an aromatherapist who doesn't like some of their advice (esp taking oils internally), but, the quality of their oils is good. Bottom line - remember that essential oils are potent and can be dangerous - just because something is natural, it doesn't mean you can take as much as you like, so, definitely be very careful with how you use them, and even more so with children, but, they are amazing additions to a healthy household.
I have a couple of friends who sell Young Living - Becky and Laura. You can go directly to their sites by clicking their names.

Thirty-One
I'm also a recent fan of Thirty-One. I kept seeing people at craft fairs with these really cool large tote carriers and thinking they were cool, then I went to a home show at one of my friend's houses, and another seller there was a Thirty-One rep. I got to put my hands on the products and noticed how innovative and well made they were. So, I picked up a tote as a present to myself. It's excellent. It's well made, cute and holds what two of my other craft fair bags does, which equals less trips to the car.
My friend Krista sells Thirty-One and even has a Facebook Page where she posts all the latest items and sale events.

So, there you go - just a few of the ones I like and personally buy from.
It's always good to support small business, and even better when you can give your money to your friends instead of strangers.

The Colorado Springs Craft Scene

I'm sure when people think about Colorado and Crafts in the same sentence, they likely think of places like Boulder, which are thought to be more 'hip' and liberal and therefore more likely to have arts co-ops and the likes. Colorado Springs however has some amazing handmade artisans too!

One thing I particularly love about getting involved with the craft scene here is making new friends. If you're at a craft show selling there are all kinds of great reasons to get to know your neighbour. Firstly, crafters are often great people! They have all kinds of interests! They also love to share their knowledge of the local scene - which shows are good, which are not so good.

Meeting other craft fair sellers though also gives you the opportunity to check out the amazing things they make! There are few things better than being able to give a gift that was handmade, locally and that is not likely to be given to the same person by anyone else.

Here are a few of my personal favourites.

Shelly Homemaker

https://www.etsy.com/listing/221967176/coral-cheetah-infinity-scarf-animal?ref=shop_home_active_17

Michelle is a mum to 4(!) kiddos and makes all kinds of lovely things for gifting. My faves are her infinity scarves. They're made with lovely knit fabrics, so they're super soft and sit 'just right'. My mum loves the one I gave her for Christmas too. She also makes cute little dresses, the most beautiful cushions (which can be customized) and wreaths. She's also a little bit of a local crafting celeb, having been on TV recently doing a tutorial on how to make wreaths.

Made With a Twist

https://www.etsy.com/listing/210096829/sassenach-style-outlander-inspired-cowl?ref=shop_home_active_5

Pam is so talented I hardly know where to start. She also makes patterns, so, if you can crochet (not me sadly), you can recreate her designs for yourself! I love the Outlander-inspired items she comes up with and her great choice of quality yarns.

Makings From Mommyland

https://www.etsy.com/listing/121042035/made-to-order-elizabeth-bennett-and-mr?ref=shop_home_active_13

Katie makes the most amazing peg people you will ever clap your eyes on. She creates perfect reproductions of your favourite TV or literary characters, but, not just that - she can create personalized cake toppers and pays such amazing attention to detail. You can have her paint military uniforms, dress designs, you name it, she does it. She also creates family sets and nativity scenes. Go and check out her shop!

EvaLine Jewelry

https://www.etsy.com/listing/175202444/flower-silver-necklace-pure-silver?ref=shop_home_active_11

If glass jewelry isn't your thing, then check out my friend Evelina's beautiful fine silver creations. She works with precious metal clay, which when fired becomes .999 fine silver. She makes wonderful pendants that make super gifts.

As you can see, some really wonderful sellers right here on our doorstep. Not in Colorado Springs? You're in luck! They ship all over the country and in some cases the world!

New For Spring!

I love to try and add new products. Some are big hits quickly, like the studs I now sell more of on Etsy than anything else, and some are more of a niche item, like the glass buttons. I love them all though!
This fall I will be having a lot more stained glass items available, but, for Spring, I have been making new things including key rings and bracelets.
I found a super cute heart mould and thought it would be perfect for a Valentine's teacher gift, but made a few more, and also added some other colours into the mix, making them ideal for friendship gifts, end of year teacher gifts as well as cute tokens for mums from small children.

The bracelets I just love. They feel super romantic and have little flecks of dichroic glass in them, so the white ones particularly look like opals. I also created a rosy hint one too. These would make wonderful bridal jewelry or great bridesmaid gifts.

I also did another variation on bobby pins - I now have a selection of single pins. I had a few singles at Christmas and they sold very quickly - people liked being able to have a couple of different colours, so, I have a bunch that are singles. Some of them have 'friends' available, but, most are one offs. Perfect for those who just pin one side up and are looking for a touch of sparkle :)

The best part? I get to bring them all to a craft fair I'm participating in this weekend at Cordera! If you're in the area, stop by!

My Gifting Submission!

Following on from my previous post, I finally came up with my gift submission for "Jane the Virgin". I hope they like them! They are an amazing purple kaleidoscope effect in dichroic glass, with sterling silver ear wires. Fingers crossed!

Celebrity Gifting!

I have finally taken the plunge and signed up to do a 'Celebrity Gifting'. I was accepted into a really cool group last year, called The Artisan Group. They work to promote small handcrafted sellers in Hollywood, by gifting products for use on TV shows by stylists and also through the gifting lounges at award ceremonies and through the press that are in attendance.

The group I am a member of is a juried group, so you apply and they either accept or reject based on your brand and product.
The group operates as a networking group also and some of the other sellers are super helpful with marketing tips, as well as other business information.
Then, they offer opportunities to 'gift' your product for use. Some might say "hang on, why would you gift your items?". Well, it's about exposure. There are so many sellers out there, so many talented artisans and this is just another way to reach people you might not otherwise, unless you know someone! It's also about a little bit of personal pride - that someone thought your creations were cool enough for TV!

So, the gifting I'm doing is for "Jane the Virgin" and of course, just because you send something, there is no guarantee they will use it. It just might not fit with the wardrobe, or the characters they are styling, but, it's a great opportunity!

Now, I need to figure out what to send! One tough thing about making one of a kind items is the difficulty in reproducing items that make it onto a TV show, so, I will just have to do the best I can on that front, but, again, that's also a beauty of not mass producing items either....

Super excited! I am so lucky to be able to do what I do! There is nothing better for the soul than creating something you love and then getting to share it with others.

How To Be Found On Etsy

When you sell on an online platform such as Etsy, your biggest challenge is being found. When people search for products, are your items showing up in those searches?

Whilst good photography is key to someone actually clicking on your item, the more important concept is showing up in searches, and, realistically, you want to appear in the first 8-10 pages of items, because, that's the point at which most people stop scrolling and move onto another search term, assuming they didn't find what they liked.

For very crowded categories like jewelry, it is vital to review your listings and try and improve where they appear on Etsy. Ideally, you're aiming for the first 3 pages.

People talk a lot about SEO, or Search Engine Optimization, and here are a few tips for this.

Firstly, you will need to think in terms of 'tags', or short descriptors of key points of your items.

For example -

Autism Pendant - https://www.etsy.com/listing/217857480/autism-awareness-fused-dichroic-glass?ref=shop_home_active_6

If you were searching for this item on Etsy, which terms would you use?
Autism Jewelry? Autism Pendant? Puzzle Piece Necklace?

That is exactly what I'm talking about! You want to think about the terms you would use in order to FIND the item and those are the terms you will use to describe it.

There are several places that the Etsy search engine looks when trying to figure out which items to show to someone looking to buy a specific item.
It looks in the description, the materials, the title and the actual tags section. You are going to want to make sure that your descriptors are in these sections, as much as you are able.

Luckily, there are some really talented people out there who have created nifty little tools for you to do this without having to spend hours searching on Etsy itself. My favourite site right now is Tools For Etsy.

On this site is a page called WALL-E, that when you click on it, it gives you the options "Am I Trending" and "Are My Listings Relevant". The "Am I Trending" one is, in my opinion, for those sellers who are so well connected, that they get hundreds of 'favourites' on their items within minutes of listing them. I like the other option "Are my Listings Relevant". Here is the screenshot for how this looks...

In the shop name, you enter your own. In the keyword or phrase box, you enter the search term you would use to find your item. So, for mine, I will search my own store and "autism jewelry"and I will select 10 pages, because that's realistically when people will likely give up looking and search for another term, or will have found what they're looking for. Enter your terms and wait for the page to work its magic!
Here are the results -

So, firstly, it shows that when these terms are searched, there are 4584 listings that were found and in the first 10 pages of search results, 8 of them are mine.

Now, that particular item appears on page 4 of the search results, which, in my opinion, is pretty good! It also shows where my tags were that helped the search function find them. One place I really overlooked tags in the past was in the title. I never even considered that I should max out the title characters of my listing, but, as you can see, I managed to fit 6 tags into my title and those help an item be found in searches. Keep in mind that you will rarely get more than one item per page of search results. The Etsy search algorithm is supposed to prevent that (it's called 'bunching') so that a buyer gets a good variety of sellers and items in their search and one seller does not get preferential treatment, although, that has been a criticism of recent changes, that some bugs exist that are causing bunching in results. I personally have not seen this in any of the searches that I have done, but, the forums on Etsy are regularly updated with complaints and updates to this.

So, what do you do if your item doesn't come up in any searches? Well, this tool has a nifty feature that it will show you what tags the top listings are using. It will give you the top 100 tags - for this search, here they are -

Of course, this is not a guarantee, but, if you ensure your listing has some of these top tags in both your title and in your description, then the chances are, you will improve your item's search position. Remember that of course, optimizing for just one search term will not help your item for other search terms, but, it can certainly help.
I have still not figured out a way to get my items to show up in the basic search terms for words like "Pendant", but, that is where I consider what I'm aiming for. If I am more specific, I am more likely to feature in search results and if I am less specific, I am less likely to feature. Although for a smaller store like mine, I am happy to do that.
Remember too that it's not just tags that will improve your standing. Etsy does consider other factors in where it features particular listings, including how many items you have in your store, how active you are on Etsy, how many sales you have, how many views and favourites your items and store has.

After working through this tool with a bunch of my listings, I am seeing more traffic and sales by a considerable margin, so, it's been a great tool for me.

There is one thing for certain though, if you don't come up in searches, it doesn't matter how good your pictures are - no-one will know you are there....

Have you tried this? I'd love to hear your experience!

A HUGE thank you to tools4etsy.com, they're amazing. What a great site!