Whilst good photography is key to someone actually clicking on your item, the more important concept is showing up in searches, and, realistically, you want to appear in the first 8-10 pages of items, because, that's the point at which most people stop scrolling and move onto another search term, assuming they didn't find what they liked.
For very crowded categories like jewelry, it is vital to review your listings and try and improve where they appear on Etsy. Ideally, you're aiming for the first 3 pages.
People talk a lot about SEO, or Search Engine Optimization, and here are a few tips for this.
Firstly, you will need to think in terms of 'tags', or short descriptors of key points of your items.
For example -
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| Autism Pendant - https://www.etsy.com/listing/217857480/autism-awareness-fused-dichroic-glass?ref=shop_home_active_6 |
Autism Jewelry? Autism Pendant? Puzzle Piece Necklace?
That is exactly what I'm talking about! You want to think about the terms you would use in order to FIND the item and those are the terms you will use to describe it.
There are several places that the Etsy search engine looks when trying to figure out which items to show to someone looking to buy a specific item.
It looks in the description, the materials, the title and the actual tags section. You are going to want to make sure that your descriptors are in these sections, as much as you are able.
Luckily, there are some really talented people out there who have created nifty little tools for you to do this without having to spend hours searching on Etsy itself. My favourite site right now is Tools For Etsy.
On this site is a page called WALL-E, that when you click on it, it gives you the options "Am I Trending" and "Are My Listings Relevant". The "Am I Trending" one is, in my opinion, for those sellers who are so well connected, that they get hundreds of 'favourites' on their items within minutes of listing them. I like the other option "Are my Listings Relevant". Here is the screenshot for how this looks...
In the shop name, you enter your own. In the keyword or phrase box, you enter the search term you would use to find your item. So, for mine, I will search my own store and "autism jewelry"and I will select 10 pages, because that's realistically when people will likely give up looking and search for another term, or will have found what they're looking for. Enter your terms and wait for the page to work its magic!
Here are the results -
Now, that particular item appears on page 4 of the search results, which, in my opinion, is pretty good! It also shows where my tags were that helped the search function find them. One place I really overlooked tags in the past was in the title. I never even considered that I should max out the title characters of my listing, but, as you can see, I managed to fit 6 tags into my title and those help an item be found in searches. Keep in mind that you will rarely get more than one item per page of search results. The Etsy search algorithm is supposed to prevent that (it's called 'bunching') so that a buyer gets a good variety of sellers and items in their search and one seller does not get preferential treatment, although, that has been a criticism of recent changes, that some bugs exist that are causing bunching in results. I personally have not seen this in any of the searches that I have done, but, the forums on Etsy are regularly updated with complaints and updates to this.
So, what do you do if your item doesn't come up in any searches? Well, this tool has a nifty feature that it will show you what tags the top listings are using. It will give you the top 100 tags - for this search, here they are -
Of course, this is not a guarantee, but, if you ensure your listing has some of these top tags in both your title and in your description, then the chances are, you will improve your item's search position. Remember that of course, optimizing for just one search term will not help your item for other search terms, but, it can certainly help.
I have still not figured out a way to get my items to show up in the basic search terms for words like "Pendant", but, that is where I consider what I'm aiming for. If I am more specific, I am more likely to feature in search results and if I am less specific, I am less likely to feature. Although for a smaller store like mine, I am happy to do that.
Remember too that it's not just tags that will improve your standing. Etsy does consider other factors in where it features particular listings, including how many items you have in your store, how active you are on Etsy, how many sales you have, how many views and favourites your items and store has.
After working through this tool with a bunch of my listings, I am seeing more traffic and sales by a considerable margin, so, it's been a great tool for me.
There is one thing for certain though, if you don't come up in searches, it doesn't matter how good your pictures are - no-one will know you are there....
Have you tried this? I'd love to hear your experience!
A HUGE thank you to tools4etsy.com, they're amazing. What a great site!
